Tia Zakher, a 22-year-old TikTok creator, has sparked viral attention and heated debate over her skincare routine, or more accurately, her decision to abandon one entirely. No serums, no cleansers, not even water.
Her “do-nothing” approach quickly stirred curiosity and controversy across the platform. Many of her followers accused her of faking her skin journey, while others voiced concern for her health.
Zakher’s minimalist experiment began on March 14, after years of trying every acne solution she could find – from chemical peels and topical treatments to microneedling and exfoliation.
Frustrated with the lack of lasting results, she decided to stop touching her face altogether. That meant no picking, no washing, no products. Nothing.
At first, she kept the decision private from her growing TikTok audience – now over 125,000 followers. But by April, visible changes in her skin, including flakiness, discoloration, and a rough texture, prompted questions in the comments.
She described it as part of a natural skin healing process, calling it the “caveman” regimen, a term she found online while researching similar methods. (She clarified she didn’t invent the name herself.)
As TikTok continues to be a platform where people document everything from beauty routines to chronic illness, Zakher’s journey adds to the growing conversation around what it means to trust your body, and the internet, with your face.
Kourtney Kardashian Says She Thinks Sending Kids to School Is ‘So Outdated’ — and Khloé Agrees: ‘Don’t Even Get Me Going’
The Lemme co-founder spoke about some of her controversial takes on her sister Khloé’s podcast
Kourtney Kardashian Barker explains why she thinks kids going to school is “so outdated”
Kardashian Barker spoke about why she sometimes has “controversial” takes and uses going to school as an example
The Lemme co-founder is a mom of four
Kourtney Kardashian Barker is sharing her opinion on her kids going to school.
On this week’s episode of her sister Khloé Kardashian’s podcast Khloé in Wonder Land, the Lemme co-founder, 46, spoke with Khloé about some of their best and worst memories together. As Kourtney begins talking about the era in which she, Khloé and Kim were feuding, the mom of four attributed some of that to her beginning therapy and putting up new boundaries.
“I would..kind of started challenging the ways that we did things, sometimes the way that we just all function,” Kourtney says.
“No I know that era, and I hated it too,” says Khloé. “Now I sometimes feel like we’re in that era. Sometimes.”
“Well, I feel like I love to just go against the grain, I think,” Kourtney replies.
Kourtney Kardashian, Travis Barker Barker Wellness Skincare Collection Launch Event; Kourtney Kardashian Celebrates Mother’s Day with Her Blended Family
Khloé then asks her sister if she pushes back on some of these things because she truly feels that way, or if she just wants to be different.
“No, I think living authentically is not conforming to whatever it is,” says Kourtney. “For me, there’s so many ways. There’s ways we function as a family that…it’s like if someone does the same thing every day. Like I do it with everything, it’s not about our family.”
“Like, let’s say the school system. I’ll think, ‘Why do kids f—— go to school?’ Truly. It’s so dated,” Kourtney says.
“Oh, I’m such a homeschool person,” replies Khloé. “So don’t even get me going.”